Physician Sentiment Survey Report
Gated research report featuring original research, thought leadership, infographics, and insights from internal SMEs. Currently highest-performing gated asset on athenahealth website.
Content Samples
Insights from the 2025 Physician Sentiment Survey
Ghostwritten thought leadership article for athenahealth's Chief Medical Officer revealing the top 4 most significant results from the 2025 Physician Sentiment Survey Report.
Top Healthcare Predictions for 2025
Thought leadership article, which ranked #1 for "healthcare predictions 2025" search term. Drove 35% increase in site traffic in Jan-April 2025.
How Healthcare Orgs Can Optimize Financial Performance
Long-form educational guide focused on re-engaging prospects for RCM campaign. First of its kind on the athenahealth website, now a high-engagement evergreen asset.
How to Maximize Your Digital Ad Spend with Messaging
B2B educational blog article that addresses common pain points with digital ads, encouraging businesses to re-engage prospects with automated business messaging.
Why Marketers Need to Embrace Automation
B2B enablement article demonstrating how businesses can use automated WhatsApp messages to keep prospects and customers engaged.
Getting Value from WhatsApp Messaging: Marketing Edition
Educational blog article for consideration and retention stage prospects. Featured in content campaign that drove over 4K MQLs.
The Rise of Enterprise Business Messaging
Thought leadership article written to support the Business Messaging integrated marketing campaign. Content campaign helped drive 1M+ unique pageviews in first 3 months.
Cisco Secure App - See, Try, Buy Nurture Sequence
5-touch email nurture to educate and engage consideration-level prospects for Cisco Secure Application.
